Competitive Intelligence Overview
62
Products
428
Assets
2/3
Platforms
6.9
Assets/Product
61 products
421 assets
1 products
7 assets
Not present
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Cesar leads in 2 categories across amazon, walmart. Key strongholds: Grocery & Gourmet Food > Pantry Staples > Condiments & Salad Dressings > Salad Dressings > Caesar, All Dog Food.
Taylor Farms leads "Grocery & Gourmet Food > Produce > Packaged Produce > Packaged Greens & Salad Mixes" by 30% over Cesar. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Dogs > Food > Dry" has 259 products but Cesar only has 2 (0.8%). High-volume category with room to grow.
amazon90% of Cesar's category presence is on amazon. Consider expanding on walmart and target for diversification.
24
18% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Cesar Your brand | 62★ | 428★ | 0★ | 61 | 1 | — |
Pedigree | 51 | 418 | 0★ | 50 | 1 | — |
Stella & Chewy's | 58 | 420 | 0★ | 57 | 1 | — |
G Gotham Greens | 12 | 28 | 0★ | 12 | — | — |
G Gotham Greens | 7 | 31 | 0★ | 7 | — | — |
Cesar has 1429% more assets than Gotham Greens
Cesar is not present on Target
Pedigree is not present on Target
Stella & Chewy's is not present on Target
Gotham Greens is not present on Walmart, Target