Competitive Intelligence Overview
67
Products
482
Assets
3/3
Platforms
7.2
Assets/Product
65 products
461 assets
1 products
7 assets
1 products
14 assets
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Boudreaux's Butt Paste leads "Baby Products > Baby Care > Grooming > Skin Care > Diaper Creams" by 33% over CeraVe. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Treatments & Masks > Serums" has 166 products but CeraVe only has 4 (2.4%). High-volume category with room to grow.
amazon92% of CeraVe's category presence is on amazon. Consider expanding on walmart and target for diversification.
12
7.9% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
CeraVe Your brand | 67 | 482 | 1 | 65 | 1 | 1 |
Neutrogena | 97★ | 830★ | 1 | 95 | 1 | 1 |
Aveeno | 55 | 132 | 2★ | 51 | 2 | 2 |
Cetaphil | 61 | 481 | 1 | 59 | 1 | 1 |
Neutrogena has 529% more assets than Aveeno
Neutrogena has the highest asset coverage (8.6 assets/product)