Competitive Intelligence Overview
51
Products
286
Assets
2/3
Platforms
5.6
Assets/Product
50 products
279 assets
Not present
1 products
7 assets
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Cellucor C4 leads in 2 categories across amazon, target. Key strongholds: Health & Household > Diet & Sports Nutrition > Sports Nutrition > Pre-Workout > Powders, Preworkout.
Optimum Nutrition leads "Health & Household > Diet & Sports Nutrition > Sports Nutrition > Protein > Whey" by 17% over Cellucor C4. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Energy Drinks" has 260 products but Cellucor C4 only has 14 (5.4%). High-volume category with room to grow.
amazon88% of Cellucor C4's category presence is on amazon. Consider expanding on walmart and target for diversification.
22
19.3% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Cellucor C4 Your brand | 51 | 286 | 1★ | 50 | — | 1 |
Cellucor | 26 | 177 | 0 | 25 | 1 | — |
Alani Nu | 56 | 69 | 0 | 54 | 1 | 1 |
N Nutricost | 282★ | 1,603★ | 0 | 282 | — | — |
Nutricost has 2223% more assets than Alani Nu
Cellucor, Alani Nu, Nutricost have no video assets
Cellucor C4 is not present on Walmart
Cellucor is not present on Target
Nutricost is not present on Walmart, Target