Competitive Intelligence Overview
57
Products
406
Assets
3/3
Platforms
7.1
Assets/Product
55 products
382 assets
1 products
8 assets
1 products
16 assets
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Cat Chow leads in 2 categories across amazon, target. Key strongholds: Pet Supplies > Cats > Food > Dry, Dry Cat Food.
Sheba leads "Pet Supplies > Cats > Food" by 40% over Cat Chow. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Cats > Food > Wet > Canned" has 164 products but Cat Chow only has 1 (0.6%). High-volume category with room to grow.
amazon67% of Cat Chow's category presence is on amazon. Consider expanding on walmart and target for diversification.
49
34.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Cat Chow Your brand | 57★ | 406★ | 1★ | 55 | 1 | 1 |
Sheba | 47 | 343 | 1★ | 45 | 1 | 1 |
Fancy Feast | 56 | 80 | 1★ | 54 | 1 | 1 |
Meow Mix | 37 | 228 | 1★ | 35 | 1 | 1 |
Cat Chow has 408% more assets than Fancy Feast
Sheba has the highest asset coverage (7.3 assets/product)