Competitive Intelligence Overview
53
Products
248
Assets
2/3
Platforms
4.7
Assets/Product
52 products
240 assets
1 products
8 assets
Not present
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Carnation Breakfast Essentials leads in 3 categories across amazon, walmart. Key strongholds: Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Powdered Drink Mixes & Flavorings, Grocery & Gourmet Food > Dairy, Eggs & Plant-Based Alternatives > Dairy Drinks > Instant Breakfast Drinks.
Belvita leads "Grocery & Gourmet Food > Breakfast Foods" by 76% over Carnation Breakfast Essentials. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Beverages > Bottled Beverages, Water & Drink Mixes > Meal Replacement & Protein Drinks > Protein Drinks" has 127 products but Carnation Breakfast Essentials only has 5 (3.9%). High-volume category with room to grow.
amazon86% of Carnation Breakfast Essentials's category presence is on amazon. Consider expanding on walmart and target for diversification.
33
48.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
C Carnation Breakfast Essentials Your brand | 53 | 248★ | 0 | 52 | 1 | — |
Ensure | 54★ | 73 | 1★ | 52 | 1 | 1 |
Z Zunhai Food | 7 | 46 | 0 | 7 | — | — |
B BOOST | 10 | 67 | 0 | 10 | — | — |
Z Zunhai Food | 5 | 27 | 0 | 5 | — | — |
B BOOST | 7 | 46 | 0 | 7 | — | — |
Carnation Breakfast Essentials has 819% more assets than Zunhai Food
Carnation Breakfast Essentials, Zunhai Food, BOOST, Zunhai Food, BOOST have no video assets
Carnation Breakfast Essentials is not present on Target
Zunhai Food is not present on Walmart, Target
BOOST is not present on Walmart, Target