Category Insights
AICompetitive Threat
Lottabody leads "Beauty & Personal Care > Hair Care > Styling Products > Mousses" by 27% over Cantu. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Hair Care > Shampoo & Conditioner > Shampoos" has 89 products but Cantu only has 1 (1.1%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Cantu's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
8 categoriesCantu(Your brand)
3
4.6% share • #6
Top Competitors
#1
Lottabody1523.1%
#2
Garnier69.2%
#3
Mielle Organics57.7%