Competitive Intelligence Overview
74
Products
503
Assets
1/3
Platforms
6.8
Assets/Product
74 products
503 assets
Not present
Not present
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C2G leads "Electronics > Computers & Accessories > Computer Accessories & Peripherals > Cables & Accessories > Cables & Interconnects > Ethernet Cables > Cat 6 Cables" by 52% over Cable Matters. Consider expanding product range or improving visibility in this category.
amazon"Electronics > Computers & Accessories > Computer Accessories & Peripherals > Cables & Accessories > Cables & Interconnects > USB Cables" has 156 products but Cable Matters only has 1 (0.6%). High-volume category with room to grow.
amazon100% of Cable Matters's category presence is on amazon. Consider expanding on walmart and target for diversification.
8
11.4% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
C Cable Matters Your brand | 74 | 503 | 0★ | 74 | — | — |
 Amazon Basics | 1,058★ | 6,272★ | 0★ | 1058 | — | — |
U UGREEN | 86 | 742 | 0★ | 86 | — | — |
P PKNOVA | 26 | 191 | 0★ | 26 | — | — |
P PKNOVA | 4 | 30 | 0★ | 4 | — | — |
Amazon Basics has 20807% more assets than PKNOVA
Cable Matters is not present on Walmart, Target
Amazon Basics is not present on Walmart, Target
UGREEN is not present on Walmart, Target
PKNOVA is not present on Walmart, Target