Competitive Intelligence Overview
51
Products
23
Assets
1/3
Platforms
0.5
Assets/Product
51 products
23 assets
Not present
Not present
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Buf-Puf leads in 2 categories across amazon. Key strongholds: Beauty & Personal Care > Tools & Accessories > Makeup Brushes & Tools > Face > Blenders & Sponges, Beauty & Personal Care > Personal Care > Bath & Bathing Accessories > Bathing Accessories > Bath Sponges.
CLEAN SKIN CLUB leads "Beauty & Personal Care > Skin Care > Face > Cleansers > Cloths & Towelettes" by 21% over Buf-Puf. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Cleansers > Cloths & Towelettes" has 57 products but Buf-Puf only has 1 (1.8%). High-volume category with room to grow.
amazon100% of Buf-Puf's category presence is on amazon. Consider expanding on walmart and target for diversification.
28
27.7% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Buf-Puf Your brand | 51 | 23 | 0 | 51 | — | — |
Neutrogena | 97★ | 830★ | 1★ | 95 | 1 | 1 |
Swisspers | 49 | 211 | 0 | 48 | 1 | — |
AOA STUDIO | 54 | 129 | 0 | 53 | 1 | — |
Neutrogena has 3509% more assets than Buf-Puf
Buf-Puf, Swisspers, AOA STUDIO have no video assets
Buf-Puf is not present on Walmart, Target
Swisspers is not present on Target
AOA STUDIO is not present on Target