Competitive Intelligence Overview
208
Products
1028
Assets
2/3
Platforms
4.9
Assets/Product
207 products
1021 assets
1 products
7 assets
Not present
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Brother leads in 10 categories across amazon, walmart. Key strongholds: Office Products > Office Electronics > Printers & Accessories > Printer Parts & Accessories > Printer Ink & Toner > Toner Cartridges, Arts, Crafts & Sewing > Sewing > Embroidery Machines.
HP leads "Office Products > Office Electronics > Printers & Accessories > Printers > Inkjet Printers" by 59% over Brother. Consider expanding product range or improving visibility in this category.
amazon"Electronics > Accessories & Supplies > Office Electronics Accessories > Labeling Tapes" has 122 products but Brother only has 9 (7.4%). High-volume category with room to grow.
amazon97% of Brother's category presence is on amazon. Consider expanding on walmart and target for diversification.
50
60.2% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Brother Your brand | 208 | 1,028 | 0★ | 207 | 1 | — |
Canon | 220 | 1,219 | 0★ | 219 | 1 | — |
HP | 221★ | 1,821★ | 0★ | 220 | 1 | — |
Epson | 149 | 712 | 0★ | 148 | 1 | — |
HP has 156% more assets than Epson
Brother is not present on Target
Canon is not present on Target
HP is not present on Target
Epson is not present on Target