Competitive Intelligence Overview
76
Products
194
Assets
2/3
Platforms
2.6
Assets/Product
75 products
190 assets
1 products
4 assets
Not present
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Breville leads in 6 categories across amazon, walmart. Key strongholds: Home & Kitchen > Kitchen & Dining > Coffee, Tea & Espresso > Espresso Machines > Semi-Automatic Espresso Machines, Home & Kitchen > Kitchen & Dining > Small Appliances > Juicers > Centrifugal Juicers.
sodastream leads "Home & Kitchen > Kitchen & Dining > Small Appliances > Soda Makers" by 25% over Breville. Consider expanding product range or improving visibility in this category.
amazon"Home & Kitchen > Kitchen & Dining > Storage & Organization > Kitchen Storage & Organization Accessories" has 114 products but Breville only has 1 (0.9%). High-volume category with room to grow.
amazon97% of Breville's category presence is on amazon. Consider expanding on walmart and target for diversification.
10
18.2% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Breville Your brand | 76 | 194 | 0 | 75 | 1 | — |
Cuisinart | 223★ | 833 | 0 | 222 | 1 | — |
Ninja | 96 | 857★ | 1★ | 94 | 1 | 1 |
Hamilton Beach | 109 | 833 | 0 | 108 | 1 | — |
Ninja has 342% more assets than Breville
Breville, Cuisinart, Hamilton Beach have no video assets
Breville is not present on Target
Cuisinart is not present on Target
Hamilton Beach is not present on Target