Competitive Intelligence Overview
48
Products
72
Assets
1/3
Platforms
1.5
Assets/Product
48 products
72 assets
Not present
Not present
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Boudreaux's Butt Paste leads in 2 categories across amazon. Key strongholds: Baby Products > Baby Care > Grooming > Skin Care > Diaper Creams, Baby Products > Baby Care > Grooming > Skin Care.
Neosporin leads "Health & Household > Health Care > First Aid > Antibiotics & Antiseptics > Ointments" by 24% over Boudreaux's Butt Paste. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > First Aid > Antibiotics & Antiseptics > Ointments" has 121 products but Boudreaux's Butt Paste only has 1 (0.8%). High-volume category with room to grow.
amazon100% of Boudreaux's Butt Paste's category presence is on amazon. Consider expanding on walmart and target for diversification.
44
33.3% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Boudreaux's Butt Paste Your brand | 48 | 72★ | 0 | 48 | — | — |
Desitin | 51 | 40 | 1★ | 49 | 1 | 1 |
Aquaphor | 54★ | 50 | 1★ | 52 | 1 | 1 |
Boudreaux's BP | 18 | 53 | 1★ | 17 | — | 1 |
Boudreaux's Butt Paste has 80% more assets than Desitin
Boudreaux's Butt Paste has no video assets
Boudreaux's Butt Paste is not present on Walmart, Target
Boudreaux's BP is not present on Walmart
Boudreaux's BP has the highest asset coverage (2.9 assets/product)