Competitive Intelligence Overview
24
Products
79
Assets
2/3
Platforms
3.3
Assets/Product
23 products
72 assets
1 products
7 assets
Not present
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Boston leads in 4 categories across amazon, walmart. Key strongholds: Health & Household > Vision > Contact Lens Care > Cleaners, CDs & Vinyl > Rock.
DOLNINE leads "Clothing, Shoes & Jewelry > Women > Clothing > Active > Active Sweatshirts" by 40% over Boston. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Vision > Contact Lens Care > Soaking Solutions" has 137 products but Boston only has 5 (3.6%). High-volume category with room to grow.
amazon91% of Boston's category presence is on amazon. Consider expanding on walmart and target for diversification.
6
8% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Boston Your brand | 24 | 79 | 0 | 23 | 1 | — |
Clear Care | 40 | 214 | 1★ | 38 | 1 | 1 |
Alcon | 38 | 51 | 0 | 38 | — | — |
G Generic | 10,979★ | 50,064★ | 0 | 10979 | — | — |
Generic has 98065% more assets than Alcon
Boston, Alcon, Generic have no video assets
Boston is not present on Target
Alcon is not present on Walmart, Target
Generic is not present on Walmart, Target