Competitive Intelligence Overview
52
Products
43
Assets
3/3
Platforms
0.8
Assets/Product
50 products
29 assets
1 products
3 assets
1 products
11 assets
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Bondi Sands leads in 4 categories across amazon, walmart, target. Key strongholds: Beauty & Personal Care > Skin Care > Sunscreens & Tanning Products > Self-Tanners > Body Self-Tanners, Beauty & Personal Care > Skin Care > Sunscreens & Tanning Products > Self-Tanners > Facial Self Tanners.
BLUE LIZARD leads "Beauty & Personal Care > Skin Care > Sunscreens & Tanning Products > Sunscreens > Body Sunscreens" by 27% over Bondi Sands. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Treatments & Masks > Serums" has 166 products but Bondi Sands only has 1 (0.6%). High-volume category with room to grow.
amazon83% of Bondi Sands's category presence is on amazon. Consider expanding on walmart and target for diversification.
23
38.3% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Bondi Sands Your brand | 52 | 43 | 1★ | 50 | 1 | 1 |
e.l.f. | 101★ | 492★ | 1★ | 100 | — | 1 |
Banana Boat | 58 | 66 | 1★ | 56 | 1 | 1 |
Supergoop! | 48 | 233 | 0 | 48 | — | — |
e.l.f. has 1044% more assets than Bondi Sands
Supergoop! has no video assets
e.l.f. is not present on Walmart
Supergoop! is not present on Walmart, Target
e.l.f. has the highest asset coverage (4.9 assets/product)