Category Insights
AICompetitive Threat
Lavazza leads "Grocery & Gourmet Food > Beverages > Coffee > Whole Coffee Beans > Roasted Coffee Beans" by 30% over Black Rifle Coffee Company. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Grocery & Gourmet Food > Beverages > Coffee > Whole Coffee Beans > Roasted Coffee Beans" has 90 products but Black Rifle Coffee Company only has 1 (1.1%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Black Rifle Coffee Company's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
3 categoriesBlack Rifle Coffee Company(Your brand)
2
2.4% share • #6
Top Competitors
#1
Starbucks1113.3%
#2
F
Fluke Networks1012%#3
Lavazza67.2%