Competitive Intelligence Overview
1
Products
8
Assets
1/3
Platforms
8.0
Assets/Product
1 products
8 assets
Not present
Not present
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Pelican leads "Sports & Outdoors > Sports > Water Sports > Kayaking > Kayaks > Fishing Kayaks" by 24% over BKC. Consider expanding product range or improving visibility in this category.
amazon"Sports & Outdoors > Sports > Water Sports > Kayaking > Kayaks > Fishing Kayaks" has 80 products but BKC only has 1 (1.3%). High-volume category with room to grow.
amazon100% of BKC's category presence is on amazon. Consider expanding on walmart and target for diversification.
1
1.3% share • #20
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
B BKC Your brand | 1 | 8 | 0★ | 1 | — | — |
S SWMSTUPF | 5 | 36 | 0★ | 5 | — | — |
P Pelican | 15 | 94 | 0★ | 15 | — | — |
S SWMSTUPF | 15 | 94 | 0★ | 15 | — | — |
P Pelican | 80★ | 448★ | 0★ | 80 | — | — |
P Perception | 15 | 94 | 0★ | 15 | — | — |
P Perception | 2 | 12 | 0★ | 2 | — | — |
Pelican has 5500% more assets than BKC
BKC is not present on Walmart, Target
SWMSTUPF is not present on Walmart, Target
Pelican is not present on Walmart, Target
SWMSTUPF is not present on Walmart, Target