Competitive Intelligence Overview
92
Products
555
Assets
1/3
Platforms
6.0
Assets/Product
92 products
555 assets
Not present
Not present
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Bissell leads in 4 categories across amazon. Key strongholds: Health & Household > Household Supplies > Household Cleaning > Carpet Cleaners > Carpet Stain Precleaners, Health & Household > Household Supplies > Household Cleaning > Carpet Cleaners > Carpet Machine Detergents.
Nature's Miracle leads "Pet Supplies > Dogs > Litter & Housebreaking > Odor & Stain Removers > Stain Removers" by 50% over Bissell. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Household Supplies > Laundry > Stain Removers" has 105 products but Bissell only has 1 (1%). High-volume category with room to grow.
amazon100% of Bissell's category presence is on amazon. Consider expanding on walmart and target for diversification.
19
25.7% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
B Bissell Your brand | 92★ | 555★ | 0 | 92 | — | — |
Kenmore | 61 | 315 | 1★ | 59 | 1 | 1 |
S Sanitaire | 23 | 101 | 0 | 23 | — | — |
O OxiClean | 20 | 166 | 0 | 20 | — | — |
S Sanitaire | 22 | 153 | 0 | 22 | — | — |
O OxiClean | 19 | 137 | 0 | 19 | — | — |
Bissell has 450% more assets than Sanitaire
Bissell, Sanitaire, OxiClean, Sanitaire, OxiClean have no video assets
Bissell is not present on Walmart, Target
Sanitaire is not present on Walmart, Target
OxiClean is not present on Walmart, Target