Competitive Intelligence Overview
53
Products
48
Assets
3/3
Platforms
0.9
Assets/Product
51 products
32 assets
1 products
7 assets
1 products
9 assets
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Biotrue leads in 2 categories across amazon, walmart. Key strongholds: Health & Household > Vision > Contact Lens Care > Soaking Solutions, Biotrue.
TheraTears leads "Health & Household > Health Care > Eye Health > Dry Eye Relief" by 42% over Biotrue. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Eye Health > Moisturizing Eye Drops" has 94 products but Biotrue only has 6 (6.4%). High-volume category with room to grow.
amazon67% of Biotrue's category presence is on amazon. Consider expanding on walmart and target for diversification.
42
30.7% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Biotrue Your brand | 53★ | 48 | 1★ | 51 | 1 | 1 |
Alcon | 38 | 51 | 0 | 38 | — | — |
V Visine | 5 | 48 | 0 | 5 | — | — |
X Xtra-Seal | 8 | 82★ | 0 | 8 | — | — |
V Visine | 8 | 82★ | 0 | 8 | — | — |
X Xtra-Seal | 5 | 19 | 0 | 5 | — | — |
Xtra-Seal has 332% more assets than Xtra-Seal
Alcon, Visine, Xtra-Seal, Visine, Xtra-Seal have no video assets
Alcon is not present on Walmart, Target
Visine is not present on Walmart, Target
Xtra-Seal is not present on Walmart, Target