Competitive Intelligence Overview
4
Products
37
Assets
1/3
Platforms
9.3
Assets/Product
4 products
37 assets
Not present
Not present
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"Beauty & Personal Care > Hair Care > Shampoo & Conditioner > Conditioners" has 100 products but Biolage only has 2 (2%). High-volume category with room to grow.
amazon100% of Biolage's category presence is on amazon. Consider expanding on walmart and target for diversification.
2
2.2% share • #22
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
B Biolage Your brand | 4 | 37 | 0 | 4 | — | — |
Garnier | 73★ | 478★ | 0 | 71 | 1 | 1 |
K18 | 51 | 366 | 0 | 50 | 1 | — |
Mielle Organics | 50 | 295 | 1★ | 48 | 1 | 1 |
Garnier has 1192% more assets than Biolage
Biolage, Garnier, K18 have no video assets
Biolage is not present on Walmart, Target
K18 is not present on Target
Biolage has the highest asset coverage (9.3 assets/product)