Competitive Intelligence Overview
26
Products
63
Assets
2/3
Platforms
2.4
Assets/Product
25 products
55 assets
1 products
8 assets
Not present
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Billie leads in 3 categories across amazon, walmart. Key strongholds: Beauty & Personal Care > Shave & Hair Removal > Women's > Shaving Creams, Lotions & Gels > Shaving Gels, Beauty & Personal Care > Shave & Hair Removal > Women's > Shaving & Grooming Sets.
Gillette Venus leads "Beauty & Personal Care > Shave & Hair Removal > Women's > Razors & Blades > Cartridge Razors" by 34% over Billie. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Body > Cleansers > Body Washes" has 159 products but Billie only has 3 (1.9%). High-volume category with room to grow.
amazon93% of Billie's category presence is on amazon. Consider expanding on walmart and target for diversification.
5
10.6% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Billie Your brand | 26 | 63 | 0 | 25 | 1 | — |
Gillette Venus | 76★ | 534★ | 0 | 76 | — | — |
Tree Hut | 59 | 384 | 1★ | 57 | 1 | 1 |
F Flamingo | 9 | 73 | 0 | 9 | — | — |
F Flamingo | 4 | 19 | 0 | 4 | — | — |
Gillette Venus has 2711% more assets than Flamingo
Billie, Gillette Venus, Flamingo, Flamingo have no video assets
Billie is not present on Target
Gillette Venus is not present on Walmart, Target
Flamingo is not present on Walmart, Target