Competitive Intelligence Overview
57
Products
60
Assets
3/3
Platforms
1.1
Assets/Product
55 products
38 assets
1 products
8 assets
1 products
14 assets
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Beneful leads in 4 categories across amazon, target. Key strongholds: Pet Supplies > Dogs > Food > Wet > Canned, Pet Supplies > Dogs > Food > Wet.
Cat Chow leads "Pet Supplies > Cats > Food > Dry" by 34% over Beneful. Consider expanding product range or improving visibility in this category.
amazon"Pet Supplies > Dogs > Treats > Cookies, Biscuits & Snacks" has 430 products but Beneful only has 3 (0.7%). High-volume category with room to grow.
amazon78% of Beneful's category presence is on amazon. Consider expanding on walmart and target for diversification.
30
22.6% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Beneful Your brand | 57 | 60 | 1★ | 55 | 1 | 1 |
Pedigree | 51 | 418★ | 0 | 50 | 1 | — |
Purina Pro Plan | 52 | 396 | 0 | 51 | 1 | — |
Blue Buffalo | 79★ | 354 | 1★ | 77 | 1 | 1 |
Pedigree has 597% more assets than Beneful
Pedigree, Purina Pro Plan have no video assets
Pedigree is not present on Target
Purina Pro Plan is not present on Target
Pedigree has the highest asset coverage (8.2 assets/product)