Competitive Intelligence Overview
53
Products
93
Assets
3/3
Platforms
1.8
Assets/Product
51 products
76 assets
1 products
8 assets
1 products
9 assets
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Benadryl leads in 2 categories across amazon, walmart. Key strongholds: Health & Household > Health Care > First Aid > Itching & Rash Treatments > Insect Bite Relief, Allergy Must Haves.
Lotrimin leads "Health & Household > Health Care > First Aid > Antifungals > Jock Itch Treatments" by 12% over Benadryl. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > First Aid > Antifungals > Jock Itch Treatments" has 78 products but Benadryl only has 1 (1.3%). High-volume category with room to grow.
amazon67% of Benadryl's category presence is on amazon. Consider expanding on walmart and target for diversification.
38
21.8% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Benadryl Your brand | 53★ | 93 | 1★ | 51 | 1 | 1 |
Zyrtec | 47 | 303★ | 1★ | 45 | 1 | 1 |
H Hermon | 6 | 15 | 0 | 6 | — | — |
H Hermon | 10 | 68 | 0 | 10 | — | — |
H Hostess | 37 | 199 | 0 | 37 | — | — |
H Hostess | 12 | 78 | 0 | 12 | — | — |
Zyrtec has 1920% more assets than Hermon
Hermon, Hermon, Hostess, Hostess have no video assets
Hermon is not present on Walmart, Target
Hermon is not present on Walmart, Target
Hostess is not present on Walmart, Target