Competitive Intelligence Overview
65
Products
131
Assets
3/3
Platforms
2.0
Assets/Product
63 products
118 assets
1 products
5 assets
1 products
8 assets
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Bayer leads in 5 categories across amazon, walmart, target. Key strongholds: Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Aspirin, Toys & Games > Dolls & Accessories > Doll Accessories > Strollers.
Aleve leads "Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Non-Aspirin > Naproxen Sodium" by 52% over Bayer. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Household Supplies > Household Cleaning > All-Purpose Cleaners" has 155 products but Bayer only has 1 (0.6%). High-volume category with room to grow.
amazon88% of Bayer's category presence is on amazon. Consider expanding on walmart and target for diversification.
34
33.3% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Bayer Your brand | 65★ | 131★ | 1★ | 63 | 1 | 1 |
L Lzwow | 3 | 15 | 0 | 3 | — | — |
H HOT SHOT | 8 | 58 | 0 | 8 | — | — |
L Lzwow | 8 | 54 | 0 | 8 | — | — |
E Excedrin | 6 | 74 | 0 | 6 | — | — |
H HOT SHOT | 4 | 31 | 0 | 4 | — | — |
E Excedrin | 3 | 31 | 0 | 3 | — | — |
Bayer has 773% more assets than Lzwow
Lzwow, HOT SHOT, Lzwow, Excedrin, HOT SHOT, Excedrin have no video assets
Lzwow is not present on Walmart, Target
HOT SHOT is not present on Walmart, Target
Lzwow is not present on Walmart, Target