Competitive Intelligence Overview
97
Products
344
Assets
3/3
Platforms
3.5
Assets/Product
95 products
327 assets
1 products
7 assets
1 products
10 assets
Get notified when competitors change their listings, add new products, or update their creative assets. Stay ahead with real-time intelligence.
No credit card required
Barilla leads in 8 categories across amazon, walmart. Key strongholds: Grocery & Gourmet Food > Pantry Staples > Pasta & Noodles > Pasta > Rotini, Grocery & Gourmet Food > Pantry Staples > Pasta & Noodles > Pasta > Penne.
Richmar/Naimco Hi-Per Plus leads "Grocery & Gourmet Food > Pantry Staples > Pasta & Noodles" by 33% over Barilla. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Pantry Staples > Pasta & Noodles > Pasta > Tortellini" has 87 products but Barilla only has 6 (6.9%). High-volume category with room to grow.
amazon90% of Barilla's category presence is on amazon. Consider expanding on walmart and target for diversification.
15
21.4% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Barilla Your brand | 97★ | 344★ | 1★ | 95 | 1 | 1 |
L Lenink | 14 | 92 | 0 | 14 | — | — |
L Lenink | 6 | 42 | 0 | 6 | — | — |
D De Cecco | 23 | 148 | 0 | 23 | — | — |
R Rao's Homemade | 24 | 194 | 0 | 24 | — | — |
D De Cecco | 8 | 57 | 0 | 8 | — | — |
R Rao's Homemade | 9 | 61 | 0 | 9 | — | — |
Barilla has 719% more assets than Lenink
Lenink, Lenink, De Cecco, Rao's Homemade, De Cecco, Rao's Homemade have no video assets
Lenink is not present on Walmart, Target
Lenink is not present on Walmart, Target
De Cecco is not present on Walmart, Target