Competitive Intelligence Overview
66
Products
191
Assets
3/3
Platforms
2.9
Assets/Product
64 products
176 assets
1 products
6 assets
1 products
9 assets
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Band-Aid leads in 3 categories across amazon, walmart. Key strongholds: Health & Household > Health Care > First Aid > Bandages & Bandaging Supplies > Adhesive Bandages, Health & Household > Baby & Child Care > Health Care > Adhesive Bandages.
Nexcare leads "Health & Household > Health Care > First Aid > Bandages & Bandaging Supplies > First Aid Tape" by 29% over Band-Aid. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > First Aid > Antibiotics & Antiseptics > Ointments" has 121 products but Band-Aid only has 1 (0.8%). High-volume category with room to grow.
amazon78% of Band-Aid's category presence is on amazon. Consider expanding on walmart and target for diversification.
40
23.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Band-Aid Your brand | 66★ | 191 | 1★ | 64 | 1 | 1 |
Nexcare | 58 | 523★ | 1★ | 56 | 1 | 1 |
Curad | 60 | 65 | 0 | 59 | 1 | — |
S Shifty Bridge | 31 | 225 | 0 | 31 | — | — |
S Shifty Bridge | 6 | 29 | 0 | 6 | — | — |
Nexcare has 1703% more assets than Shifty Bridge
Curad, Shifty Bridge, Shifty Bridge have no video assets
Curad is not present on Target
Shifty Bridge is not present on Walmart, Target
Shifty Bridge is not present on Walmart, Target