Competitive Intelligence Overview
58
Products
66
Assets
3/3
Platforms
1.1
Assets/Product
56 products
50 assets
1 products
8 assets
1 products
8 assets
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Banana Boat leads in 2 categories across amazon, walmart. Key strongholds: Beauty & Personal Care > Skin Care > Lip Care, Oxybenzone-Free Sunscreen.
Bondi Sands leads "Beauty & Personal Care > Skin Care > Sunscreens & Tanning Products > Self-Tanners > Body Self-Tanners" by 30% over Banana Boat. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Lip Care > Balms & Moisturizers" has 100 products but Banana Boat only has 1 (1%). High-volume category with room to grow.
amazon83% of Banana Boat's category presence is on amazon. Consider expanding on walmart and target for diversification.
25
25% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Banana Boat Your brand | 58 | 66 | 1★ | 56 | 1 | 1 |
Sun Bum | 60★ | 344★ | 0 | 58 | 1 | 1 |
BLUE LIZARD | 53 | 53 | 1★ | 51 | 1 | 1 |
Supergoop! | 48 | 233 | 0 | 48 | — | — |
Sun Bum has 549% more assets than BLUE LIZARD
Sun Bum, Supergoop! have no video assets
Supergoop! is not present on Walmart, Target
Sun Bum has the highest asset coverage (5.7 assets/product)
BLUE LIZARD has a low primary asset ratio