Category Insights
AICategory Leader
Babyganics dominates "Baby Products > Baby Care > Grooming > Skin Care > Sun Protection" on amazon with 5.9% market share, outperforming 3 competitors.
amazonCompetitive Threat
OFF! leads "Health & Household > Health Care > Insect & Pest Repellents > Body Treatments > Sprays" by 37% over Babyganics. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Health & Household > Health Care > First Aid > Antibiotics & Antiseptics > Hand Sanitizers" has 112 products but Babyganics only has 3 (2.7%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Babyganics's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
5 categoriesLeader in 1
Babyganics(Your brand)
4
5.9% share • #1
Top Competitors
#2
C
Coppertone710.3%#3
BLUE LIZARD68.8%
#4
T
THINK45.9%