Competitive Intelligence Overview
49
Products
142
Assets
2/3
Platforms
2.9
Assets/Product
48 products
136 assets
1 products
6 assets
Not present
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B.TAN leads in 3 categories across amazon, walmart. Key strongholds: Beauty & Personal Care > Tools & Accessories > Makeup Brushes & Tools > Face > Face Brushes > Kabuki Brushes, Beauty & Personal Care > Tools & Accessories.
K18 leads "Beauty & Personal Care > Hair Care > Hair Masks" by 29% over B.TAN. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Body > Cleansers > Body Washes" has 159 products but B.TAN only has 3 (1.9%). High-volume category with room to grow.
amazon94% of B.TAN's category presence is on amazon. Consider expanding on walmart and target for diversification.
21
35% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
B.TAN Your brand | 49 | 142 | 0 | 48 | 1 | — |
Sun Bum | 60★ | 344★ | 0 | 58 | 1 | 1 |
Mielle Organics | 50 | 295 | 1★ | 48 | 1 | 1 |
Lottabody | 50 | 150 | 0 | 48 | 1 | 1 |
Sun Bum has 142% more assets than B.TAN
B.TAN, Sun Bum, Lottabody have no video assets
B.TAN is not present on Target
Mielle Organics has the highest asset coverage (5.9 assets/product)