Competitive Intelligence Overview
52
Products
49
Assets
1/3
Platforms
0.9
Assets/Product
52 products
49 assets
Not present
Not present
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Aveeno Baby leads in 2 categories across amazon. Key strongholds: Baby Products > Baby Care > Grooming > Skin Care > Lotions, Baby Products > Baby Care > Health.
Dr. Bronner's leads "Baby Products > Baby Care > Bathing" by 33% over Aveeno Baby. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Body > Cleansers > Body Washes" has 159 products but Aveeno Baby only has 1 (0.6%). High-volume category with room to grow.
amazon100% of Aveeno Baby's category presence is on amazon. Consider expanding on walmart and target for diversification.
13
26.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Aveeno Baby Your brand | 52 | 49 | 0 | 52 | — | — |
CeraVe | 67★ | 482★ | 1★ | 65 | 1 | 1 |
Mustela | 50 | 388 | 1★ | 48 | 1 | 1 |
Johnson's Baby | 54 | 410 | 0 | 54 | — | — |
CeraVe has 884% more assets than Aveeno Baby
Aveeno Baby, Johnson's Baby have no video assets
Aveeno Baby is not present on Walmart, Target
Johnson's Baby is not present on Walmart, Target
Mustela has the highest asset coverage (7.8 assets/product)