Competitive Intelligence Overview
55
Products
132
Assets
3/3
Platforms
2.4
Assets/Product
51 products
101 assets
2 products
12 assets
2 products
19 assets
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Aveeno leads in 4 categories across amazon, walmart, target. Key strongholds: Beauty & Personal Care > Foot, Hand & Nail Care > Foot & Hand Care > Hand Masks, Baby Shampoos & Body Washes.
Cortizone 10 leads "Health & Household > Health Care > First Aid > Itching & Rash Treatments > Cortisone Treatments" by 39% over Aveeno. Consider expanding product range or improving visibility in this category.
amazon"Beauty & Personal Care > Skin Care > Face > Treatments & Masks > Serums" has 166 products but Aveeno only has 1 (0.6%). High-volume category with room to grow.
amazon84% of Aveeno's category presence is on amazon. Consider expanding on walmart and target for diversification.
8
6.5% share • #4
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Aveeno Your brand | 55 | 132 | 2★ | 51 | 2 | 2 |
Neutrogena | 97★ | 830★ | 1 | 95 | 1 | 1 |
CeraVe | 67 | 482 | 1 | 65 | 1 | 1 |
Cetaphil | 61 | 481 | 1 | 59 | 1 | 1 |
Neutrogena has 529% more assets than Aveeno
Neutrogena has the highest asset coverage (8.6 assets/product)