Category Insights
AICompetitive Threat
AROMA leads "Home & Kitchen > Home Décor Products > Home Fragrance > Reed Diffusers, Oils & Accessories > Reed Diffuser Oils" by 11% over Aroma360. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Home & Kitchen > Home Décor Products > Home Fragrance > Reed Diffusers, Oils & Accessories > Reed Diffuser Oils" has 84 products but Aroma360 only has 2 (2.4%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Aroma360's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
1 categoriesAroma360(Your brand)
2
2.4% share • #18
Top Competitors
#1
AROMA1113.1%
#2
O
ONE-CARE89.5%#3
A
Air-Scent56%