Competitive Intelligence Overview
138
Products
654
Assets
3/3
Platforms
4.7
Assets/Product
136 products
637 assets
1 products
6 assets
1 products
11 assets
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Arm & Hammer leads in 9 categories across amazon, walmart. Key strongholds: Grocery & Gourmet Food > Pantry Staples > Cooking & Baking > Leaveners & Yeasts > Baking Soda, Health & Household > Household Supplies > Laundry > Laundry Detergent > Liquid Detergent.
Frigidaire leads "Appliances > Parts & Accessories > Refrigerator Parts & Accessories > Air Filters" by 60% over Arm & Hammer. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Oral Care > Toothpaste" has 276 products but Arm & Hammer only has 5 (1.8%). High-volume category with room to grow.
amazon96% of Arm & Hammer's category presence is on amazon. Consider expanding on walmart and target for diversification.
19
29.2% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Arm & Hammer Your brand | 138★ | 654★ | 1★ | 136 | 1 | 1 |
Y YHENCY | 18 | 146 | 0 | 18 | — | — |
Y YHENCY | 3 | 21 | 0 | 3 | — | — |
t tumhuts | 4 | 20 | 0 | 4 | — | — |
B BERLAT | 2 | 12 | 0 | 2 | — | — |
t tumhuts | 12 | 93 | 0 | 12 | — | — |
B BERLAT | 11 | 76 | 0 | 11 | — | — |
Arm & Hammer has 5350% more assets than BERLAT
YHENCY, YHENCY, tumhuts, BERLAT, tumhuts, BERLAT have no video assets
YHENCY is not present on Walmart, Target
YHENCY is not present on Walmart, Target
tumhuts is not present on Walmart, Target