Competitive Intelligence Overview
54
Products
50
Assets
3/3
Platforms
0.9
Assets/Product
52 products
32 assets
1 products
6 assets
1 products
12 assets
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Aquaphor dominates "Health & Household > Health Care > Over-the-Counter Medication > Eczema, Psoriasis & Rosacea Care" on amazon with 9.8% market share, outperforming 3 competitors.
amazonCortizone 10 leads "Health & Household > Health Care > First Aid > Itching & Rash Treatments > Cortisone Treatments" by 39% over Aquaphor. Consider expanding product range or improving visibility in this category.
amazon"Baby Products > Baby Care > Grooming > Skin Care > Diaper Creams" has 132 products but Aquaphor only has 3 (2.3%). High-volume category with room to grow.
amazon86% of Aquaphor's category presence is on amazon. Consider expanding on walmart and target for diversification.
10
10% share • #2
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Aquaphor Your brand | 54 | 50 | 1 | 52 | 1 | 1 |
Aveeno | 55 | 132 | 2★ | 51 | 2 | 2 |
Burt's Bees | 78★ | 265★ | 0 | 77 | 1 | — |
P Peppercorn Kids | 4 | 19 | 0 | 4 | — | — |
P Peppercorn Kids | 26 | 201 | 0 | 26 | — | — |
Burt's Bees has 1295% more assets than Peppercorn Kids
Burt's Bees, Peppercorn Kids, Peppercorn Kids have no video assets
Burt's Bees is not present on Target
Peppercorn Kids is not present on Walmart, Target
Peppercorn Kids is not present on Walmart, Target