Category Insights
AICompetitive Threat
Suave leads "Beauty & Personal Care > Hair Care > Shampoo & Conditioner > 3-in-1 Shampoo, Conditioner & Body Wash" by 24% over AMERICAN CREW. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Hair Care > Styling Products > Gels" has 65 products but AMERICAN CREW only has 3 (4.6%). High-volume category with room to grow.
amazonPlatform Concentration
100% of AMERICAN CREW's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
4 categoriesAMERICAN CREW(Your brand)
3
4.6% share • #6
Top Competitors
#1
Lottabody1523.1%
#2
Garnier69.2%
#3
Mielle Organics57.7%