Competitive Intelligence Overview
699
Products
3908
Assets
1/3
Platforms
5.6
Assets/Product
699 products
3908 assets
Not present
Not present
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Amazon Essentials leads in 13 categories across amazon. Key strongholds: Clothing, Shoes & Jewelry > Men > Clothing > Active > Active Shirts & Tees > Tank Tops, Sports & Outdoors > Clothing > Boys > Outerwear > Jackets.
Carhartt leads "Clothing, Shoes & Jewelry > Men > Uniforms, Work & Safety > Clothing > Work Utility & Safety > Pants" by 71% over Amazon Essentials. Consider expanding product range or improving visibility in this category.
amazon"Clothing, Shoes & Jewelry > Women > Clothing > Pants > Casual" has 406 products but Amazon Essentials only has 2 (0.5%). High-volume category with room to grow.
amazon100% of Amazon Essentials's category presence is on amazon. Consider expanding on walmart and target for diversification.
50
20.8% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Amazon Essentials Your brand | 699 | 3,908 | 0 | 699 | — | — |
Hanes | 360 | 1,544 | 1★ | 359 | — | 1 |
The Children's Place | 447 | 1,329 | 0 | 446 | — | 1 |
G Generic | 11,125★ | 50,596★ | 0 | 11125 | — | — |
Generic has 3707% more assets than The Children's Place
Amazon Essentials, The Children's Place, Generic have no video assets
Amazon Essentials is not present on Walmart, Target
Hanes is not present on Walmart
The Children's Place is not present on Walmart