Competitive Intelligence Overview
118
Products
506
Assets
1/3
Platforms
4.3
Assets/Product
118 products
506 assets
Not present
Not present
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Aleve leads "Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Non-Aspirin > Naproxen Sodium" by 44% over Amazon Basic Care. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Over-the-Counter Medication > Digestion & Nausea > Antacids" has 237 products but Amazon Basic Care only has 6 (2.5%). High-volume category with room to grow.
amazon100% of Amazon Basic Care's category presence is on amazon. Consider expanding on walmart and target for diversification.
17
17% share • #3
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Amazon Basic Care Your brand | 118★ | 506 | 0 | 118 | — | — |
Vicks | 74 | 578★ | 1★ | 72 | 1 | 1 |
M Maria Nila | 3 | 14 | 0 | 3 | — | — |
B Beekeeper's Naturals | 10 | 71 | 0 | 10 | — | — |
M Maria Nila | 9 | 60 | 0 | 9 | — | — |
B Beekeeper's Naturals | 3 | 26 | 0 | 3 | — | — |
Vicks has 4029% more assets than Maria Nila
Amazon Basic Care, Maria Nila, Beekeeper's Naturals, Maria Nila, Beekeeper's Naturals have no video assets
Amazon Basic Care is not present on Walmart, Target
Maria Nila is not present on Walmart, Target
Beekeeper's Naturals is not present on Walmart, Target