Competitive Intelligence Overview
75
Products
240
Assets
2/3
Platforms
3.2
Assets/Product
74 products
239 assets
Not present
1 products
1 assets
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Always leads in 2 categories across amazon, target. Key strongholds: Health & Household > Health Care > Feminine Care > Sanitary Napkins, $5 giftcard when you buy 3 intimate care products priced $6.99 or more with circleâ¢ï»¿.
Poise leads "Health & Household > Health Care > Incontinence & Ostomy > Pads, Liners, Shields & Guards" by 27% over Always. Consider expanding product range or improving visibility in this category.
amazon"Clothing, Shoes & Jewelry > Women > Clothing > Active > Active Shorts" has 427 products but Always only has 4 (0.9%). High-volume category with room to grow.
amazon86% of Always's category presence is on amazon. Consider expanding on walmart and target for diversification.
30
23.6% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Always Your brand | 75★ | 240★ | 0★ | 74 | — | 1 |
Always Discreet | 49 | 85 | 0★ | 48 | 1 | — |
R Rael | 19 | 150 | 0★ | 19 | — | — |
A Allinko | 2 | 16 | 0★ | 2 | — | — |
R Rael | 6 | 46 | 0★ | 6 | — | — |
A Allinko | 17 | 127 | 0★ | 17 | — | — |
Always has 1400% more assets than Allinko
Always is not present on Walmart
Always Discreet is not present on Target
Rael is not present on Walmart, Target
Allinko is not present on Walmart, Target