Category Insights
AICompetitive Threat
RASASI leads "Beauty & Personal Care > Fragrance > Men's > Eau de Parfum" by 43% over ALT. FRAGRANCES. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Fragrance > Women's > Eau de Parfum" has 92 products but ALT. FRAGRANCES only has 1 (1.1%). High-volume category with room to grow.
amazonPlatform Concentration
100% of ALT. FRAGRANCES's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
2 categoriesALT. FRAGRANCES(Your brand)
1
1.1% share • #12
Top Competitors
#1
Al-Rehab2931.5%
#2
RASASI1617.4%
#3
Versace99.8%