Category Insights
AICompetitive Threat
Dove leads "Beauty & Personal Care > Personal Care > Deodorants & Antiperspirants > Antiperspirant Deodorant" by 23% over Almay. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Beauty & Personal Care > Personal Care > Deodorants & Antiperspirants > Antiperspirant Deodorant" has 65 products but Almay only has 1 (1.5%). High-volume category with room to grow.
amazonPlatform Concentration
100% of Almay's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
6 categoriesAlmay(Your brand)
2
3.5% share • #11
Top Competitors
#1
CLEAN SKIN CLUB1322.8%
#2
Neutrogena712.3%
#3
Burt's Bees47%