Competitive Intelligence Overview
17
Products
19
Assets
2/3
Platforms
1.1
Assets/Product
16 products
11 assets
Not present
1 products
8 assets
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TUMS leads "Health & Household > Health Care > Over-the-Counter Medication > Digestion & Nausea > Antacids" by 18% over Alka-Seltzer Plus. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Over-the-Counter Medication > Digestion & Nausea > Antacids" has 237 products but Alka-Seltzer Plus only has 1 (0.4%). High-volume category with room to grow.
amazon67% of Alka-Seltzer Plus's category presence is on amazon. Consider expanding on walmart and target for diversification.
11
7.1% share • #6
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Alka-Seltzer Plus Your brand | 17 | 19 | 1★ | 16 | — | 1 |
Alka-Seltzer | 54 | 66 | 0 | 53 | 1 | — |
Amazon Basic Care | 117★ | 500★ | 0 | 117 | — | — |
Hyland's | 62 | 368 | 1★ | 60 | 1 | 1 |
Amazon Basic Care has 2532% more assets than Alka-Seltzer Plus
Alka-Seltzer, Amazon Basic Care have no video assets
Alka-Seltzer Plus is not present on Walmart
Alka-Seltzer is not present on Target
Amazon Basic Care is not present on Walmart, Target