Competitive Intelligence Overview
54
Products
66
Assets
2/3
Platforms
1.2
Assets/Product
53 products
58 assets
1 products
8 assets
Not present
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Alka-Seltzer dominates "Health & Household > Health Care > Over-the-Counter Medication > Cough & Cold > Cold & Flu Relief" on amazon with 13% market share, outperforming 3 competitors.
amazonTylenol leads "Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Non-Aspirin > Acetaminophen" by 35% over Alka-Seltzer. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Non-Aspirin > Acetaminophen" has 100 products but Alka-Seltzer only has 1 (1%). High-volume category with room to grow.
amazon83% of Alka-Seltzer's category presence is on amazon. Consider expanding on walmart and target for diversification.
25
10.5% share • #5
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Alka-Seltzer Your brand | 54 | 66 | 0 | 53 | 1 | — |
Tylenol | 55 | 375 | 1★ | 53 | 1 | 1 |
Advil | 63 | 167 | 1★ | 61 | 1 | 1 |
Amazon Basic Care | 118★ | 506★ | 0 | 118 | — | — |
Amazon Basic Care has 667% more assets than Alka-Seltzer
Alka-Seltzer, Amazon Basic Care have no video assets
Alka-Seltzer is not present on Target
Amazon Basic Care is not present on Walmart, Target
Tylenol has the highest asset coverage (6.8 assets/product)