Competitive Intelligence Overview
62
Products
346
Assets
2/3
Platforms
5.6
Assets/Product
61 products
339 assets
1 products
7 assets
Not present
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AeroGarden leads in 4 categories across amazon, walmart. Key strongholds: Patio, Lawn & Garden > Gardening & Lawn Care > Greenhouses & Plant Germination Equipment > Germination Kits, Patio, Lawn & Garden > Gardening & Lawn Care > Hydroponics > Growing Kits & Systems.
The HC Companies leads "Patio, Lawn & Garden > Gardening & Lawn Care > Pots, Planters & Container Accessories > Planters" by 47% over AeroGarden. Consider expanding product range or improving visibility in this category.
amazon"Patio, Lawn & Garden > Gardening & Lawn Care > Soils, Mulches & Planting Media > Fertilizers & Plant Food" has 136 products but AeroGarden only has 4 (2.9%). High-volume category with room to grow.
amazon90% of AeroGarden's category presence is on amazon. Consider expanding on walmart and target for diversification.
28
31.5% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
AeroGarden Your brand | 62 | 346★ | 0 | 61 | 1 | — |
Burpee | 63★ | 92 | 1★ | 61 | 1 | 1 |
Nature Jims Sprouts | 33 | 221 | 0 | 33 | — | — |
H HOME GROWN | 11 | 90 | 0 | 11 | — | — |
H HOME GROWN | 6 | 37 | 0 | 6 | — | — |
AeroGarden has 835% more assets than HOME GROWN
AeroGarden, Nature Jims Sprouts, HOME GROWN, HOME GROWN have no video assets
AeroGarden is not present on Target
Nature Jims Sprouts is not present on Walmart, Target
HOME GROWN is not present on Walmart, Target