Competitive Intelligence Overview
63
Products
167
Assets
3/3
Platforms
2.7
Assets/Product
61 products
147 assets
1 products
5 assets
1 products
15 assets
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Advil leads in 2 categories across amazon. Key strongholds: Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Non-Aspirin > Ibuprofen, Health & Household > Baby & Child Care > Health Care > Pain Relievers > Non-Aspirin > Ibuprofen.
Tylenol leads "Health & Household > Health Care > Over-the-Counter Medication > Pain Relievers > Non-Aspirin > Acetaminophen" by 34% over Advil. Consider expanding product range or improving visibility in this category.
amazon"Health & Household > Health Care > Over-the-Counter Medication > Allergy, Sinus & Asthma > Allergy Medicine" has 174 products but Advil only has 1 (0.6%). High-volume category with room to grow.
amazon83% of Advil's category presence is on amazon. Consider expanding on walmart and target for diversification.
43
43% share • #1
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
Advil Your brand | 63 | 167 | 1★ | 61 | 1 | 1 |
Tylenol | 55 | 375 | 1★ | 53 | 1 | 1 |
Amazon Basic Care | 118★ | 506★ | 0 | 118 | — | — |
Motrin | 40 | 321 | 1★ | 38 | 1 | 1 |
Amazon Basic Care has 203% more assets than Advil
Amazon Basic Care has no video assets
Amazon Basic Care is not present on Walmart, Target
Motrin has the highest asset coverage (8 assets/product)