Category Insights
AICategory Leader
adidas Originals dominates "Clothing, Shoes & Jewelry > Sport Specific Clothing > Soccer & Futsal > Boys" on amazon with 50% market share, outperforming 1 competitors.
amazonCompetitive Threat
ASICS leads "Clothing, Shoes & Jewelry > Men > Shoes > Athletic > Team Sports > Volleyball" by 62% over adidas Originals. Consider expanding product range or improving visibility in this category.
amazonGrowth Opportunity
"Clothing, Shoes & Jewelry > Girls > Clothing > Active > Active Shorts" has 344 products but adidas Originals only has 2 (0.6%). High-volume category with room to grow.
amazonPlatform Concentration
100% of adidas Originals's category presence is on amazon. Consider expanding on walmart and target for diversification.
Category Breakdown
30 categoriesLeader in 1Strong in 2
adidas Originals(Your brand)
7
11.5% share • #4
Top Competitors
#1
D
DREAM PAIRS1118%#2
adidas914.8%
#3
b
brooman813.1%