Competitive Intelligence Overview
67
Products
127
Assets
2/3
Platforms
1.9
Assets/Product
66 products
119 assets
1 products
8 assets
Not present
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5TH AVENUE leads in 15 categories across amazon. Key strongholds: Movies & TV > Featured Categories > DVD > Comedy, Books > History > Americas > United States > State & Local.
Maples leads "Movies & TV > Featured Categories" by 70% over 5TH AVENUE. Consider expanding product range or improving visibility in this category.
amazon"Grocery & Gourmet Food > Snacks & Sweets > Chocolate Candy > Candy & Chocolate Bars" has 294 products but 5TH AVENUE only has 7 (2.4%). High-volume category with room to grow.
amazon97% of 5TH AVENUE's category presence is on amazon. Consider expanding on walmart and target for diversification.
7
2.4% share • #12
Top Competitors
| Brand | Products | Assets | Videos | Amazon | Walmart | Target |
|---|---|---|---|---|---|---|
5TH AVENUE Your brand | 67★ | 127 | 0 | 66 | 1 | — |
Dove Chocolate | 51 | 58 | 1★ | 50 | — | 1 |
Milky Way | 49 | 271★ | 1★ | 47 | 1 | 1 |
F Ferrero Rocher | 7 | 54 | 0 | 7 | — | — |
F Ferrero Rocher | 6 | 35 | 0 | 6 | — | — |
Milky Way has 674% more assets than Ferrero Rocher
5TH AVENUE, Ferrero Rocher, Ferrero Rocher have no video assets
5TH AVENUE is not present on Target
Dove Chocolate is not present on Walmart
Ferrero Rocher is not present on Walmart, Target